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Characteristics of Good Product Pages
By Eric Leuenberger The product page is one of the most important pages on an ecommerce site, and a place to display new items. Unlike brick and mortar stores which naturally possess a hold on the...
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Characteristics of Good Home Pages
By Eric Leuenberger The home page plays an important role in the overall picture of a successful ecommerce site. It often sets the tone for the rest of the visitor experience, and is typically the page...
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13 Free Online Marketing Tools
By Eric Leuenberger The best things in life are free, right? Well, not always, but when it comes to online marketing, retailers don’t have to break the bank to find excellent tools that increase...
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Why Retailers Need to Integrate into Mobile
By Eric Leuenberger ComScore reported in 2012 that the number of mobile users accessing the Internet would surpass traditional desktop users by the end of 2014. In fact, ComScore reports this occurred...
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Email Marketing That Drives Sales
A staple in any customer retention program is the ability to write emails that strengthen relationships, get responses, and persuade action. With an overflow of emails hitting inboxes daily, it’s...
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Words That Make And Lose Money on Your Ecommerce Site
By Eric Leuenberger Crafting a marketing strategy that works to generate sales is not an easy feat. However, it can become easier when taking into consideration some tried and true psychological...
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Open Source vs. Hosted Shopping Cart Solutions
by Eric Leuenberger Owners of ecommerce businesses have many options when it comes to choosing a platform for selling their products. Options include hosted solutions, open-source and custom solutions....
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Words That Turn Shoppers into Buyers
By Eric Leuenberger It is said that words often have the power to move mountains—figuratively speaking. Moving mountains in ecommerce often means closing sales. Remove the barriers to purchase and reap...
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Marketing with Gift Cards
by Eric Leuenberger When marketed correctly, gift cards (certificates) can increase online sales, promote customer retention through repeat sales, and help attract new customers. These three factors...
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Ecommerce Platform Options
By Eric Leuenberger Owners of ecommerce businesses have a lot of options when it comes to choosing a platform for selling. From hosted solutions to open-source, enterprise to custom solutions, it can...
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